Virginia Commonwealth University

VCU Massey Cancer Center

Name usage

The Massey name should be synonymous with all cancer research, treatment, education and outreach at Virginia Commonwealth University. “Virginia Commonwealth University Massey Cancer Center” is the preferred way to identify our institution on first reference. Subsequent references can be shortened to VCU Massey Cancer Center, Massey Cancer Center or Massey.

Guidelines for research personnel

Researchers should include the Massey name on all external materials related to cancer research at VCU. In particular, articles sent to research journals should identify member researchers as part of “Virginia Commonwealth University Massey Cancer Center,” in addition to specific department names.

Example:
Jane Smith, Ph.D., Virginia Commonwealth University
VCU Massey Cancer Center and VCU Department of Biochemistry and Molecular Biology

All cancer-related research posters should be on the Massey poster template. All cancer-related presentations should be on the Massey presentation template. In cases where other VCU schools, departments or institutes also contributed to the research, include their names, too.

Guidelines for clinical personnel

The Massey name should be used to identify the cancer care provider at VCU. Our goal is to make Massey the oncology brand of choice throughout the region, and we should reinforce that brand name as much as possible.

Although most of our clinicians are employed by the VCU Health System, the brand name we should always present to oncology patients and referring physicians is VCU Massey Cancer Center. Massey-branded lanyards for name tags, embroidered white lab coats, correspondence and business cards should all be used by clinical staff. All cancer-related presentations should be on the Massey presentation template.