Virginia Commonwealth University

VCU Massey Cancer Center

10th Anniversary Massey Challenge

March 28, 2015

Contact: Lauren Kiger

On March 28, 2015, more than 40,000 people will participate in the 15th Annual Ukrop’s Monument Avenue 10k presented by MARTIN'S. The 10k is one of Richmond’s most popular events, featuring lively music, thunderous cheers from spectators and an entertaining dress-up and run contest. In fact, it is the 4th largest 10k in the country!

In addition to running or walking in the 10k, the Massey Challenge invites 10k participants to use their run to honor those who have battled cancer and support VCU Massey Cancer Center – the official charitable partner of the event. Massey has been the official charity since 2006. In that time, more than 3.5 million dollars has been raised to support the fight against cancer right here at Massey.

This year, once again, our goal is to raise more than $500,000 to support Massey.

Just think, if all 40,000 participants raised $100 for Massey, together, we would raise 4 million dollars to put cancer on the run in RVA!

The 2015 Ukrop's Monument Avenue 10k is scheduled for Saturday, March 28. Mark your calendars now!

Please visit for more information.

To learn more about volunteering or participating with the Massey Challenge, contact Lauren Kiger at (804) 828-1451.